Social Listening: Carpe
Today I will be analyzing the company Carpe! They are a deodorant company that focuses on making antiperspirant products that really, truly, work. I personally have been seeing their ads across Instagram and YouTube that show off a variety of reviews saying how well their products work and sometimes explaining why their products work so well. Carpe focuses on creating antiperspirant products that are amazingly effective while sidelining all of the unneeded, frilly aspects of deodorant. Seeing their ads across so many platforms is what has made me interested in analyzing this product-focused company! Many of the comments on Carpe's Instagram are just simple questions asking the company for product recommendations, claiming and promoting a product's effectiveness, or seeking clarifications on certain products. One person on Instagram asked Carpe to create a refillable version of their underarm deodorant in order for the company to reduce its plastic waste. Carpe mostly focuses
